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Independent Business ReviewsOrganizational DevelopmentManagement ControlLeadership DevelopmentBusiness PlanningMarketing Strategy
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Considering the "Why's" in Your Market
Having written a number of articles recently on Branding and Market Research, we continue here to look at your Brand Planning Cycle. I have discussed some very useful techniques such as Brainstorming and Scenario Planning, to help you generate quality "Insights" into your Brand. When conducting your Market Research, it is critical to ask plenty of good questions. Remember, the more questions you ask, the more answers you will get - and the better the ques...
Posted by Phil Byrne on Monday, December 19, 2011,
In :
Turnaround
What did you say?... Forget The Economy!Looking back on 2011, we can safey say that it was not a great year for business. For most it was a year of cash flow shortages, late payments from customers, staff reductions, and even closure. And then we have the problems caused by the lack of available credit via the financial institutions... Say no more... The Global economy still shows no real signs of improvement, and recent talk of Ireland re-entering recession does nothing for our business conf... Continue reading ...
Working with Start-up's has always been a source of great enjoyment for me. Being in the company of Innovators, Thinkers, budding Entrepreneurs, has many rewards. Likewise, working with established businesses who need a little help to re-structure can have similarly pleasant outcomes, and I relish these experiences.
However, it can also be very frustrating... I frequently come across situations where businesses are forever "getting ready to get ready"! With Start-up's in particular, the compan... Continue reading ...
Posted by Phil Byrne on Tuesday, August 16, 2011,
In :
Turnaround
Expertise, Leadership, Objectivity & Time...
We are not talking about out-sourcing here, which of course has it's benefits. But small business owners can make the mistake of seeing a Consultant as an unaffordable cost, with huge fees... and, "we can do "that stuff" ourselves anyway". So, what are the main reasons why a small business owner should retain the services of a Consultant?
From Start-Up to Build-Up, to Crisis Management, Productivity, Training, etc., the reasons to hire a Consultant a...
Continue reading ...
Posted by Phil Byrne on Wednesday, August 3, 2011,
In :
Turnaround
I met a business owner today for the first time. She was referred to me by a former client whose shoulder she has been crying on, in recent weeks. For the purposes of this post, it really doesn't matter which industry her business operates in, as you shall see.
When I had spoken to her yesterday by phone to confirm that our meeting was still OK for 9 am today, she assured me that she had very little in her diary for today, and that there would be no reason to reschedule. I arrived at 8.50 am. ... Continue reading ...
Posted by Phil Byrne on Saturday, July 23, 2011,
In :
Management
It may very well be the responsibility of every business owner to motivate and inspire their staff. They must also find a way to motivate and inspire themselves. As a reader, I try to read as much as I can to keep up with new thinking in business. To this end, I can recommend joining the LinkedIn group, Bookbuzz.
There you will find a guy by the name off Yanky Fachler. His 10th Anniversary Edition of "Fire In The Belly" deals with the "Ladder" world, where being on the ladder is the realm of t... Continue reading ...
OK… So, every business can be broken down into three key areas. Business Development, Productivity, and Accounting. Let's call them The 3 Pillars. With a large organisation, this may seem a little simplistic. But when we are working with smaller, owner managed companies, we can look at the business very effectively under these 3 Pillars. We have found that in numerous companies, (especially where the owner is looking after all of the day to day decision making), Productivity, the things that... Continue reading ...
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