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Independent Business ReviewsOrganizational DevelopmentManagement ControlLeadership DevelopmentBusiness PlanningMarketing Strategy
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Considering the "Why's" in Your Market
Having written a number of articles recently on Branding and Market Research, we continue here to look at your Brand Planning Cycle. I have discussed some very useful techniques such as Brainstorming and Scenario Planning, to help you generate quality "Insights" into your Brand. When conducting your Market Research, it is critical to ask plenty of good questions. Remember, the more questions you ask, the more answers you will get - and the better the ques...
A Structured Approach!
Continuing with the idea that there are many things you can do for yourself within your business to Develop your Brand, I would like to remind you of a couple of techniques. These you may be familiar with, as both Brainstorming and Scenario Planning are widely used as Management Tools, particularly in Problem Solving and Crisis Management. There are certain assumptions being made here... That you already have completed some research into Your Market, giving you an underst... Continue reading ...
Tips to help you Build a Better Brand
There are numerous methods to developing your Brand Strategy. Too many ways in fact... As a business, you can find many experts who will show you their way, measuring this, assessing that, and charging you a small fortune into the bargain... So, what can you do for yourself?
The following is a guide to some of the things that you and your business can consider, prior to communicating your Brand Message. Advertising is expensive, and once you begin to broadc... Continue reading ...
...Joining The "Brandwagon"! The consumers perception of Brands, has grown rapidly in recent decades, particularly since TV landed in our homes. This, along with the advances in digital communications has seen numerous transformations in how Brands are "created" and managed. The transitions through the "Ages" of Branding, has also seen many changes to how marketing and Brand management is conducted. In the early days, Branding was largely Functional, whereby marketing communications were used... Continue reading ...
Changing the Norm in Your Market
In 1997 Clayton Christensen of Harvard Business School, unveiled his theory of Disruptive Innovation, siting Technology as an example of an industry which when studied, showed all of the indicators of Disruptive thinking. Another example used is the Automotive Industry, where newcomers like Hyundai and Kia have taken a significant proportion of their market. So how do we apply this thinking to Marketing your business? Some "Guru's" will tell you that any kind of... Continue reading ...
Tips to Increase Your Market Share
Getting to grips with your market, and how to increase your share of that market is crucial to remaining viable during a recession. As a business owner, you don't just want to survive, you want to excel! So how can you position you and your business for success?
Validate Your Market!
Most business owners will have a full grasp of their offering... What it is that they do, and how they do it. They will also have a good idea of their market, and Who their custome...
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