Working with Start-up's has always been a source of great enjoyment for me. Being in the company of Innovators, Thinkers, budding Entrepreneurs, has many rewards. Likewise, working with established businesses who need a little help to re-structure can have similarly pleasant outcomes, and I relish these experiences.

However, it can also be very frustrating... I frequently come across situations where businesses are forever "getting ready to get ready"! With Start-up's in particular, the company is invariably heavily supported by "Other Peoples Money", which creates a state of limbo. While an Idea is being developed, nothing is being sold. Also, with more established businesses, I find that costly delays are grinding things to a halt, with lengthy meetings and too much time lost to decision making.

In any business the basic rules amount to; Revenue In, less, Revenue Out, equals Profit. While your Start-up is contemplating where it is going to be in a years time, your not selling anything. While your established business is verging on cash flow crisis, you are missing out on opportunities to improve the situation by taking too long to make basic decisions.

As business owners, we know that we need to plan properly to ensure that each move we make adds value to our product or service. Being sensible about how you plan, enables you to achieve your objectives in a timely manner. It is very easy for us to take time to consider the consequences of each step we take. Be critical. Be objective. Keep the Momentum going. Remember, Momentum equals Motivation.