Tips to Increase Your Market Share

Getting to grips with your market, and how to increase your share of that market is crucial to remaining viable during a recession. As a business owner, you don't just want to survive, you want to excel! So how can you position you and your business for success?

Validate Your Market!
Most business owners will have a full grasp of their offering... What it is that they do, and how they do it. They will also have a good idea of their market, and Who their custome...

Achieving Your Full Potential...!

For years now, I have worked with business owners, helping them to put structure to various functions within their organisations. On many occasions, I have employed Brainstorming techniques, sometimes encompassing SWOT as part of this exercise. The thing is, I still get an element of surprise at the positive results when I look for feedback from both the owners and staff. It is clear to me that many business owners do not use this approach as part of running t...

Expertise, Leadership, Objectivity & Time...

We are not talking about out-sourcing here, which of course has it's benefits. But small business owners can make the mistake of seeing a Consultant as an unaffordable cost, with huge fees... and, "we can do "that stuff" ourselves anyway". So, what are the main reasons why a small business owner should retain the services of a Consultant?

From Start-Up to Build-Up, to Crisis Management, Productivity, Training, etc., the reasons to hire a Consultant a...

In my mid forties, I have see numerous changes to the way people sell, and indeed to the way people buy. Looking back to the way we sold from the post WWII era through to today, the shift in how sales are made has become enormous. So how are we to prepare for how to sell into the future?

There are of course established "Drivers" for why people buy... Where there is an identified number of sources for a Solution to your Need, you buy from the people you know best, or have a relationship with. P...

I get this all the time. "What do you mean by Sales Process?"... The fact is, that many business owners have been "Just Selling", without considering this vital activity as a "Process". Even without any formal Sales Training, it can be shown that if a business has been selling it's offering, then there is an identifiable process to that achievement.

Looking at the Sales Process as part of an overall "Business Strategy", or "Model", it helps to develop your thinking from the perspective of "YOU...

When I had spoken to her yesterday by phone to confirm that our meeting was still OK for 9 am today, she assured me that she had very little in her diary for today, and that there would be no reason to reschedule. I arrived at 8.50 am. ...